Privacy Policy

This privacy policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://velvia-london.co.uk ("Velvia London", "we", "our", or "us").

Personal Information We Collect

When you visit our site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. As you browse the site, we also collect information about the web pages or products you view, the websites or search terms that referred you to our site, and how you interact with it. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

  • Cookies – Data files placed on your device that often include an anonymous unique identifier. Learn more or disable cookies at www.allaboutcookies.org.

  • Log files – Track actions on the site and collect information such as IP address, browser type, ISP, referring/exit pages, and timestamps.

  • Web beacons, tags, and pixels – Electronic files used to understand browsing behavior on the site.

Additionally, when you make or attempt to make a purchase, we collect information including your name, billing and shipping addresses, payment details (like credit card numbers), email address, and phone number. This is referred to as "Order Information."

When we refer to "Personal Information", we mean both Device Information and Order Information.

How We Use Your Personal Information

We use your Order Information to:

  • Process payments and fulfill your order (including shipping and order confirmations)

  • Communicate with you

  • Screen for potential risk or fraud

  • Send you product updates or promotional offers based on your preferences

We use Device Information to:

  • Help us screen for fraud and potential threats (especially your IP address)

  • Improve and optimize our site (e.g., analyzing user interaction and marketing performance)

Sharing Your Personal Information

We share your information with trusted third parties to help us operate our business. For example:

  • We use Shopify to power our store – learn how Shopify handles your info here.

  • We use Google Analytics to understand how customers use our site – read more here. You can opt out at tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with laws and regulations, respond to legal requests, or protect our rights.

Behavioral Advertising

We may use your Personal Information to deliver targeted ads or marketing messages we think may interest you. To learn more, visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising via:

Or through the Digital Advertising Alliance’s opt-out portal.

Do Not Track

Please note that we do not alter our data collection or site practices when we receive a Do Not Track signal from your browser.

Your Rights (For UK & EU Residents)

If you are a UK or EU resident, you have the right to access, correct, update, or delete your personal information. To exercise these rights, contact us at contact@velvia-london.com.

We process your information to fulfill orders or pursue legitimate business interests.

Data Retention

We retain your Order Information for our records unless and until you request its deletion.

Changes to This Policy

We may update this policy occasionally to reflect changes in our practices, technologies, or legal requirements. Please review this page regularly for the latest version.

Contact Us

For questions about this Privacy Policy or to exercise your data rights, contact us at:

📧 Email: contact@velvia-london.com
📍 Customer Service: Mon–Fri (9:00 AM – 6:00 PM)
📍 London, UK